Audit checks / APP-ANM-01
Cost per install doubled
A sudden jump points at the auction or at a change: a competitor arrived, a bid moved, or the page stopped converting. No installs at all in the recent days counts as at least double once the spend is there.
- Fires when
- A campaign's cost per install over 3 complete days is at least 2.0x its previous 14 days, with at least 20 installs in those and at least 1.0x CPA_t spent in the recent days.
- What to do
- Alert.
- How the impact is estimated
- risk = what the recent days spent above the same installs at the earlier price, per 30 days if it continued
- Platform
- Apple Ads
- Severity
- medium
- Looks back
- 17 days
- Default thresholds (a workspace can change them)
- base_days: 14
- min_base_installs: 20
- over_x: 2
- recent_days: 3
- spend_x_cpa: 1
- Stays silent below
- min_base_installs in the earlier days
- spend_x_cpa x CPA_t in the recent days
- Autopilot
- Never applied automatically.