Audit checks / APP-ECO-03
A campaign's trials do not become paid
A campaign whose trials convert at half the app's rate is bringing people who try and do not pay. Only days with nothing left to decide, here and across the app, are read, so neither side is judged on days the other cannot show.
- Fires when
- A campaign's trial to paid is below 0.5x the whole app's, with at least 30 trials against the app's 100, in 60 days, reading only days whose trials have all decided on both sides.
- What to do
- Instructions: review the campaign's keywords.
- How the impact is estimated
- Not quantified: a figure here would be a guess.
- Platform
- Apple Ads, RevenueCat
- Severity
- medium
- Looks back
- 60 days
- Default thresholds (a workspace can change them)
- min_campaign_trials: 30
- min_project_trials: 100
- under_x: 0.5
- Stays silent below
- min_campaign_trials decided here, min_project_trials across the app
- Autopilot
- Never applied automatically.