Audit checks / APP-TRK-01
RevenueCat sees no Apple Ads campaigns
Without the app passing Apple's attribution token, RevenueCat cannot say which campaign a trial came from, so every campaign shows installs and no money. Apple's bidding does not depend on this, so no money burns while it is broken, but nothing about these campaigns' payback can be read until it is fixed. It waits 7 days because attribution can take that long to arrive.
- Fires when
- RevenueCat is connected and holds no Apple Ads campaign in the last 14 days, while campaigns spent and brought installs on days at least 7 days old in them.
- What to do
- Instructions: collect the AdServices attribution token in the app and turn on the Apple Search Ads integration in RevenueCat.
- How the impact is estimated
- Not quantified: a figure here would be a guess.
- Platform
- Apple Ads, RevenueCat
- Severity
- high
- Looks back
- 14 days
- Default thresholds (a workspace can change them)
- settle_days: 7
- Stays silent below
- at least one on those days: with none there was nothing to attribute
- above zero on a day at least settle_days old
- Autopilot
- Never applied automatically.