Audit checks / APP-TRK-02
An ad group targets by age or gender
Since September 2026 Apple returns no attribution for installs from an ad group targeted by age or gender, so RevenueCat undercounts what it brought, and its trials and revenue read lower than they are. Apple's own installs are still whole.
- Fires when
- A live ad group targeting by age or gender spent in the last 14 days.
- What to do
- Instructions: take age and gender out of the ad group's targeting.
- How the impact is estimated
- Not quantified: a figure here would be a guess.
- Platform
- Apple Ads
- Severity
- high
- Looks back
- 14 days
- Stays silent below
- above zero in 14 days
- Autopilot
- Never applied automatically.