Audit checks / APP-TRK-03
A campaign's link to its revenue breaks
RevenueCat's charts know a campaign by its name alone, so a name shared or changed cuts the link, and its trials and revenue go missing without anything looking wrong. This one reads no trial figures: the state it looks for is the absence of them.
- Fires when
- A campaign spending at least 1.0x CPA_t shares its name with another; or has no link while RevenueCat reports a campaign of at least 10 new customers that nothing here is called; or over 0.3 of its spend is on days RevenueCat holds no cohort for it. Over the last 30 days, leaving out the newest 7.
- What to do
- Instructions: separate the names, or give a renamed campaign its old name back.
- How the impact is estimated
- Not quantified: a figure here would be a guess.
- Platform
- Apple Ads, RevenueCat
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- min_new_customers: 10
- missing_share: 0.3
- settle_days: 7
- spend_x_cpa: 1
- Stays silent below
- spend_x_cpa x CPA_t in the window
- Autopilot
- Never applied automatically.