Audit checks / APP-WST-03
Campaign bringing installs and no trials
Installs are what Apple can see and trials are what pay. A campaign that brings plenty of one and none of the other, while the app is starting trials elsewhere, is bringing people who are not looking for this app.
- Fires when
- A campaign brought at least 30 installs and no trials, while the app had at least 5 trials on the same days, over the last 30 days leaving out the newest 7, reading only days RevenueCat holds a cohort for.
- What to do
- Instructions: review the campaign's keywords. Not a pause: the link may not have all arrived.
- How the impact is estimated
- Not quantified: a figure here would be a guess.
- Platform
- Apple Ads, RevenueCat
- Severity
- high
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- min_installs: 30
- min_project_trials: 5
- settle_days: 7
- Stays silent below
- min_installs on days with a cohort
- min_project_trials on the same days
- Autopilot
- Never applied automatically.