Audit checks / E-FEED-02
The feed price disagrees with the store
Merchant Center can disapprove an item whose price does not match its page, and a shopper who sees one price in the ad and another on the site tends not to buy. Two runs in a row, because a sale or a price change takes a while to reach the feed.
- Fires when
- A feed item's price differs from the store's by more than 1%, 2 runs in a row.
- What to do
- Instructions: sync the feed.
- How the impact is estimated
- Not quantified: a mismatch risks the item's approval and the click's trust, and neither has a price.
- Platform
- Google Ads, Shopify
- Severity
- medium
- Looks back
- The current setup
- Default thresholds (a workspace can change them)
- price_gap_pct: 1
- runs_in_a_row: 2
- Stays silent below
- the feed and the store in the same currency
- Shopping or Performance Max on the account
- Autopilot
- Never applied automatically.