Audit checks / E-LP-01
An ad leads to a product that is not for sale
Archiving a product does not stop the ads that point at it. Shopify may still serve a page, so a link check sees nothing wrong, and the click finds nothing to buy. Two runs in a row, because a product can be off the storefront for an hour while someone edits it.
- Fires when
- A live ad's final URL, or a product with spend, is a product that is draft, archived or off the storefront, 2 runs in a row.
- What to do
- Pause the ad and alert.
- How the impact is estimated
- waste = the ad's spend over 30 days. The page may still answer: it just has nothing to sell.
- Platform
- Google Ads, Meta, Shopify
- Severity
- high
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- runs_in_a_row: 2
- Stays silent below
- ads whose landing pages we can read, or product-level ads
- Autopilot
- Never applied automatically.