Audit checks / E-PRD-01
A top seller gets no impressions
What sells without ads often sells more with them, and a best seller can drop out of a campaign when a feed or a product group changes. This looks at Shopping, Performance Max and catalog ads, which report by product. A product with no matched feed item stays silent while any item that delivered is unmatched, because that item may be this product.
- Fires when
- A product in the top 20% by revenue over 30 days, on sale and in stock, had no product-level impressions over 14 days.
- What to do
- An opportunity: put it in a campaign.
- How the impact is estimated
- Not quantified: what an ad would add depends on the product and the auction.
- Platform
- Google Ads, Meta, Shopify
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- no_impressions_days: 14
- revenue_days: 30
- top_share: 0.2
- Stays silent below
- a matched feed item for the product, or no unmatched item that delivered
- sales in the window
- Autopilot
- Never applied automatically.