Audit checks / E-STK-01
Ad spend on a product that is out of stock
A click on a product nobody can buy is the plainest waste there is, and the ad platform has no idea: Shopify knows the shelf is empty, and the feed catches up late. Only a product that tracks stock and refuses to oversell counts. One that may oversell is still selling, and an unknown stock is not zero.
- Fires when
- A product with stock tracked and overselling off has none left, and got spend over the last 3 days.
- What to do
- Exclude the product, or pause the ad.
- How the impact is estimated
- waste = the product's spend over 3 days, normalized to 30. A click on it cannot become a sale.
- Platform
- Google Ads, Meta, Shopify
- Severity
- high
- Looks back
- 3 days
- Default thresholds (a workspace can change them)
- days: 3
- Stays silent below
- stock tracked by Shopify, with a known quantity
- Autopilot
- Never applied automatically.