Audit checks / E-STK-02
A top product is about to run out
A top spender sells fast, so it is the one that runs out, and ads keep paying for it until the feed catches up. This warns while there is still time to reorder or hold back. Days of stock are units on hand over the recent rate of sale, net of returns.
- Fires when
- A product in the top 20% by spend has under 7 days of stock at its current rate of sale.
- What to do
- Alert: do not raise this product's budget.
- How the impact is estimated
- Not quantified: what a stock-out costs depends on how soon it is restocked.
- Platform
- Google Ads, Meta, Shopify
- Severity
- medium
- Looks back
- 14 days
- Default thresholds (a workspace can change them)
- min_stock_days: 7
- spend_days: 14
- top_share: 0.2
- velocity_days: 14
- Stays silent below
- sales in the last velocity_days days
- stock tracked by Shopify, with a known quantity
- Autopilot
- Never applied automatically.