Audit checks / E-TRK-01
The store sells and the platform sees no purchases
A broken purchase event does not stop the sales, so nothing looks wrong in the store, and it does not stop the spend. The ad account simply stops learning which clicks buy. Comparing the two is the fastest way to see it: orders kept coming and the platform counted none.
- Fires when
- Over the last 48 hours the store took at least 10 orders and the account spent at least 3x CPA_t, and the platform reports no purchases.
- What to do
- Critical alert: the purchase event is probably broken. Check the tag or pixel and its conversion action.
- How the impact is estimated
- risk = spend over the window with no purchases reported, normalized to 30 days. The sales are real: the platform cannot see them, so its bidding is working blind.
- Platform
- Google Ads, Meta, Shopify
- Severity
- critical
- Looks back
- 2 days
- Default thresholds (a workspace can change them)
- hours: 48
- min_orders: 10
- spend_x_cpa: 3
- Stays silent below
- min_orders online orders in the window
- spend_x_cpa x CPA_t in the window
- Autopilot
- Never applied automatically.