Audit checks / G-AD-01
Ad group with nothing to show
An ad group without an enabled ad never enters an auction. It looks fine in the campaign list and spends nothing, so nobody notices the demand it is not reaching.
- Fires when
- A live Search ad group has no enabled ad, or no responsive search ad.
- What to do
- Create a responsive search ad.
- How the impact is estimated
- Not quantified: an ad group with no ads cannot serve, so its demand does not show in any report.
- Platform
- Google Ads
- Severity
- high
- Looks back
- The current setup
- Autopilot
- Never applied automatically.