Audit checks / G-AD-02
Weak responsive search ad
Ad strength measures how much usable variety Google has to assemble from. It is not a performance score, but a Poor ad has few combinations to test and tends to serve less.
- Fires when
- A live responsive search ad rated Poor or Average.
- What to do
- Generate more headlines.
- How the impact is estimated
- Not quantified: Google's rating says the ad has room to serve more; it does not say how much.
- Platform
- Google Ads
- Severity
- low
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- weak: POOR, AVERAGE
- Autopilot
- Never applied automatically.