Audit checks / G-AD-03
Disapproved or limited ad or asset
A disapproved ad stops serving without changing the campaign's status. Limited ones serve in fewer places. The policy topic says what to change.
- Fires when
- A live ad or asset is disapproved, or approved with limits.
- What to do
- Alert, with what to fix.
- How the impact is estimated
- risk = the ad's 30-day spend where it has any; a disapproved ad's demand does not show in reports
- Platform
- Google Ads
- Severity
- high
- Looks back
- 30 days
- Autopilot
- Never applied automatically.