Campaign missing assets

Sitelinks, callouts and images are free extra space on the results page. A campaign without them gives up room to a competitor who has them.

Fires when: A live Search campaign has no sitelinks, callouts or images, on itself or on the account.
What to do: Add the missing assets.
How the impact is estimated: Not quantified: assets raise an ad's size and CTR by an amount that differs per account.
Platform: Google Ads
Severity: low
Looks back: The current setup
Autopilot: Never applied automatically.