Audit checks / G-AD-05
Out-of-date promotion in an ad
"Black Friday deals" in March tells a shopper nobody is minding this account. It is also a common reason for a policy strike when the offer no longer exists.
- Fires when
- A live ad or asset names a date gone by, a past year, or a seasonal event well over (7 days after it, until 45 days before it comes round again).
- What to do
- Replace the text.
- How the impact is estimated
- Not quantified: a stale offer costs clicks and trust, not a measurable line.
- Platform
- Google Ads
- Severity
- medium
- Looks back
- The current setup
- Default thresholds (a workspace can change them)
- grace_days: 7
- lead_days: 45
- Autopilot
- Never applied automatically.