Audit checks / G-ANM-01
Spend or conversions out of their usual range
Comparing Tuesday with past Tuesdays takes the weekly shape out of the question. A day outside three standard deviations has usually got a cause worth a look: a budget edit, a broken tag, a competitor leaving.
- Fires when
- The last complete day's spend, or conversions 2 days back, falls outside the mean of up to 26 same weekdays by more than 3.0 standard deviations.
- What to do
- Alert.
- How the impact is estimated
- risk = the day's distance from its weekday's mean, normalized to 30 days if it continued
- Platform
- Google Ads
- Severity
- high
- Looks back
- 182 days
- Default thresholds (a workspace can change them)
- conv_lag_days: 2
- floor_share: 0.1
- k: 3
- min_daily_conversions: 5
- min_samples: 8
- samples: 26
- Stays silent below
- min_daily_conversions a day for the conversion side
- min_samples same weekdays
- Autopilot
- Never applied automatically.