Audit checks / G-BID-01
Campaign CPA above target
A campaign paying well above the account's goal for each conversion is where a bid or target review pays back first. The conversion floor keeps a handful of expensive sales from reading as a trend.
- Fires when
- Campaign CPA above 1.3x CPA_t with at least 10 conversions in 30 days.
- What to do
- Review the target CPA or the strategy.
- How the impact is estimated
- waste = (campaign CPA - CPA_t) x conversions in 30 days
- Platform
- Google Ads
- Severity
- high
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- min_conversions: 10
- over_x: 1.3
- Stays silent below
- min_conversions in 30 days
- Autopilot
- Never applied automatically.