Audit checks / G-BID-02
Broad match without Smart Bidding
Broad match reaches widely on the assumption that bidding will sort good queries from bad using conversion signals. On manual CPC or Maximize Clicks nothing does that sorting.
- Fires when
- A live broad-match keyword in a campaign on a manual or click-based strategy.
- What to do
- Change the match type or the strategy.
- How the impact is estimated
- risk = 30-day spend on those keywords: broad match relies on conversion signals this strategy does not use
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Autopilot
- Never applied automatically.