Audit checks / G-BID-03
Converting keyword loses auctions to rank
A keyword that already converts but rarely shows is under-bid, or has a quality problem. Rank-lost share says how many auctions it could have entered and did not win.
- Fires when
- A keyword with at least 2 conversions loses more than 50% of impression share to rank.
- What to do
- Raise its bid by 10% on manual strategies.
- How the impact is estimated
- opportunity = conversions in 30 days x lost share / (1 - lost share) x 0.25 x value per conversion
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- damping: 0.25
- lost_is: 0.5
- min_conversions: 2
- min_days_reported: 7
- raise_pct: 10
- Autopilot
- Never applied automatically.