Audit checks / G-BUD-02
Month heading off plan
Budgets are set by the day and judged by the month. Daily budgets alone are a ceiling rather than a promise, so spending under them only counts as off plan when a monthly figure has been stated.
- Fires when
- The month is projected above 110% of plan, or under 85% of a stated plan.
- What to do
- Reallocate, or raise an alert.
- How the impact is estimated
- risk = the difference between the projection and the plan. projected = spend so far + the last 7 complete days' daily average for each day left; plan = this account's monthly_budget from the context, else today's daily budgets over the month.
- Platform
- Google Ads
- Severity
- high
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- min_days_elapsed: 7
- over_pct: 110
- under_pct: 85
- Stays silent below
- min_days_elapsed days of the month: a projection from less is noise
- Autopilot
- Never applied automatically.