Audit checks / G-BUD-03
Campaign spent well past its daily budget
Google may spend up to twice the daily budget on a good day and balances it over the month. A campaign near that ceiling can still surprise a small account's cash flow in a week.
- Fires when
- A day's spend above 1.8x the daily budget (Google allows up to 2x on a single day).
- What to do
- Alert.
- How the impact is estimated
- risk = spend above the daily budget on those days, normalized to 30 days. Google balances this out over the month, so it is a pacing risk and not a loss.
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- days: 7
- over_x: 1.8
- Autopilot
- Never applied automatically.