Audit checks / G-KW-01
Search term wasting money
The search terms report shows what people actually typed. A term that took clicks and money without one conversion is the plainest saving in an account, and an exact negative removes that query and nothing else.
- Fires when
- A search term spent more than 1.5x CPA_t with no conversions and at least 20 clicks in 30 days.
- What to do
- Add an exact negative keyword on the ad group.
- How the impact is estimated
- waste = the term's spend with no conversions over 30 days
- Platform
- Google Ads
- Severity
- high
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- min_clicks: 20
- spend_x_cpa: 1.5
- Stays silent below
- min_clicks in 30 days
- Autopilot
- Eligible, at level 3 and within your guardrails.