Audit checks / G-KW-02
Word wasting money across search terms
One bad query rarely shows up alone: "free", "jobs" or a competitor's name spreads thin over dozens of terms that each look too small to matter. Summing by word finds the money no single line shows.
- Fires when
- A word in several search terms spent more than 2.0x CPA_t, or a two-word phrase more than 1.5x CPA_t, with no conversions in 30 days.
- What to do
- Add a phrase negative on the campaign or a shared list.
- How the impact is estimated
- waste = spend across the terms containing it, with no conversions, over 30 days
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- max_per_campaign: 10
- min_terms: 2
- one_word_x: 2
- two_word_x: 1.5
- Autopilot
- Never applied automatically.