Audit checks / G-KW-03
Converting search term is not a keyword
A query that keeps converting below the group's cost deserves its own keyword: its own bid, its own quality score, and protection from whichever broader keyword happens to win the auction.
- Fires when
- A search term with at least 2 conversions and a CPA below its ad group's is not yet a keyword.
- What to do
- Add it as an exact keyword.
- How the impact is estimated
- opportunity = (ad group CPA - term CPA) x the term's conversions: what the group saves if the term is bid on directly
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- min_conversions: 2
- Autopilot
- Never applied automatically.