Keyword wasting money

A keyword with this many clicks and nothing to show for them is not unlucky. Pausing it is reversible, and its budget goes to keywords that convert.

Fires when: A keyword spent more than 2.0x CPA_t with at least 30 clicks and no conversions in 30 days.
What to do: Pause the keyword.
How the impact is estimated: waste = the keyword's spend with no conversions over 30 days
Platform: Google Ads
Severity: high
Looks back: 30 days
Default thresholds (a workspace can change them): min_clicks: 30
spend_x_cpa: 2
Stays silent below: min_clicks in 30 days
Autopilot: Eligible, at level 3 and within your guardrails.