Audit checks / G-KW-05
Low Quality Score on a busy keyword
Quality Score feeds what each click costs. At 3 or below the keyword pays a steep premium over a competitor with a better ad and page, and it pays it on every auction.
- Fires when
- Quality Score at or below 3 with at least 50 clicks in 30 days.
- What to do
- Review the keyword, its ad and landing page, or pause it.
- How the impact is estimated
- risk = the keyword's 30-day spend, which pays a premium in every auction at this score
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- max_quality: 3
- min_clicks: 50
- Autopilot
- Never applied automatically.