Audit checks / G-KW-06
Keyword blocked by a negative
A keyword and a negative that cancel each other out are invisible in reporting: the keyword simply gets no traffic. It usually comes from a broad list attached long after the keyword was added.
- Fires when
- A live keyword matches a negative on its ad group, its campaign or a list attached to the campaign.
- What to do
- Remove the conflicting negative.
- How the impact is estimated
- Not quantified: a blocked keyword shows no impressions to measure.
- Platform
- Google Ads
- Severity
- medium
- Looks back
- The current setup
- Autopilot
- Never applied automatically.