Audit checks / G-KW-07
Duplicate keywords
Duplicates split history between ad groups, so neither learns as fast, and Google picks between them on its own terms. Sometimes deliberate across geographies; rarely worth it inside one.
- Fires when
- The same keyword and match type is live in more than one ad group.
- What to do
- Consolidate them.
- How the impact is estimated
- Not quantified: duplicates split data and can compete in the same auction.
- Platform
- Google Ads
- Severity
- low
- Looks back
- The current setup
- Autopilot
- Never applied automatically.