Audit checks / G-KW-08
Search campaign with no negatives
A Search campaign with no negatives pays for every query its keywords match, wanted or not. Even a small shared list of the usual suspects (free, jobs, reviews, how to) pays back in the first week.
- Fires when
- A live Search campaign with spend has no negative keywords of any kind.
- What to do
- Attach a negative keyword list.
- How the impact is estimated
- risk = the campaign's 30-day spend, with no filter on what it matches
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Autopilot
- Never applied automatically.