Audit checks / G-PMX-01
Brand searches in Performance Max
Performance Max happily collects searches for your own name, which you would have won anyway. Its ROAS looks great and your brand campaign looks starved. Brand exclusions send those auctions back where you can see them.
- Fires when
- A Performance Max search category names your brand.
- What to do
- Add brand exclusions to the campaign.
- How the impact is estimated
- waste = clicks in those categories x the campaign's average CPC, over 30 days. Google reports no cost for a category, so this is an estimate.
- Platform
- Google Ads
- Severity
- medium
- Looks back
- 30 days
- Autopilot
- Never applied automatically.