Device or location far above target

Averages hide segments. A campaign at target can still pay twice the price on mobile or in one region.

Fires when: A device or location with CPA above 1.5x the campaign's and spend above 2.0x CPA_t over 30 days.
What to do: Apply a bid adjustment or exclusion.
How the impact is estimated: waste = (segment CPA - campaign CPA) x the segment's conversions, or all its spend with no conversions
Platform: Google Ads
Severity: medium
Looks back: 30 days
Default thresholds (a workspace can change them): min_campaign_conversions: 10
over_x: 1.5
spend_x_cpa: 2
Autopilot: Never applied automatically.