Audit checks / G-TRK-01
Primary conversion went silent
When conversions stop being recorded, Smart Bidding keeps spending with no signal and every report reads wrong. A primary action with no conversions for a week, on an account still spending, is usually a removed tag or a site release rather than a real fall in sales.
- Fires when
- A primary conversion action recorded nothing for 7 days while the account spent more than 3.0x CPA_t.
- What to do
- Critical alert: tracking is probably broken. Check the tag and the conversion action.
- How the impact is estimated
- risk = spend over the window with no recorded conversions, normalized to 30 days. The sales may be happening; the bidding and reporting can no longer see them.
- Platform
- Google Ads
- Severity
- critical
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- days: 7
- no_target_min_clicks: 100
- spend_x_cpa: 3
- Stays silent below
- more than spend_x_cpa x CPA_t in the window, or no_target_min_clicks clicks with no CPA_t at all
- Autopilot
- Never applied automatically.