Audit checks / G-TRK-02
No primary conversion action
Only primary actions feed the Conversions column and Smart Bidding. An account where every action is secondary reports no conversions and bids blind, however good the tagging is.
- Fires when
- The account has no enabled conversion action, or all of them are secondary.
- What to do
- Instructions: mark the action that means revenue as primary.
- How the impact is estimated
- Not quantified: without a primary action Google has nothing to optimize toward.
- Platform
- Google Ads
- Severity
- high
- Looks back
- 30 days
- Autopilot
- Never applied automatically.