Audit checks / G-TRK-03
Google auto-applies its recommendations
Auto-apply lets Google raise budgets, broaden keywords and add assets on its own. Every change it makes also moves the baseline our recommendations are measured from.
- Fires when
- A recommendation subscription is on, so Google changes the account without a person.
- What to do
- Turn the subscriptions off, or review what they changed.
- How the impact is estimated
- Not quantified: what an auto-applied change costs depends on what Google picks.
- Platform
- Google Ads
- Severity
- medium
- Looks back
- The current setup
- Autopilot
- Never applied automatically.