Audit checks / M-ADV-01
Advantage+ creative enhancements are on
Advantage+ creative can retouch images and rewrite text without showing each change first. It can help performance, but brands with strict guidelines usually want to opt in deliberately.
- Fires when
- A live ad has Advantage+ creative enhancements enabled (touch-ups, text changes).
- What to do
- For your information: Meta may alter this creative. A brand risk to review.
- How the impact is estimated
- Not quantified: this is a brand-control question rather than a spend one.
- Platform
- Meta
- Severity
- low
- Looks back
- The current setup
- Autopilot
- Never applied automatically.