Audit checks / M-ATT-01
Attribution looks inflated
The same sales can read as a 2 or a 5 ROAS depending on the window. A wide gap between 1-day and 7-day click, or a large view-through share, means the platform is claiming credit it may not deserve.
- Fires when
- 7-day-click conversions are more than 3.0x the 1-day-click count, or view-through makes up more than 30% of conversions.
- What to do
- A warning: read this account's ROAS with care.
- How the impact is estimated
- Not quantified: this says how far the reported figure leans on long or view-through windows.
- Platform
- Meta
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- click_ratio: 3
- min_conversions: 20
- view_share: 0.3
- Stays silent below
- min_conversions 7-day-click conversions
- Autopilot
- Never applied automatically.