Audit checks / M-AUD-01
Ad sets in one campaign target the same people
Ad sets chasing the same people compete in the same auctions and split the learning between them.
- Fires when
- Live ad sets in a campaign share a custom audience, or the same targeting, and exclude nothing.
- What to do
- Add exclusions, or merge them.
- How the impact is estimated
- Not quantified: Meta no longer reports overlap between audiences, so this reads the targeting itself.
- Platform
- Meta
- Severity
- low
- Looks back
- The current setup
- Autopilot
- Never applied automatically.