Budget could grow on stable ROAS

Scaling on a target held for days is safer than scaling on one good day. Meta restarts learning on large jumps, so the step is small and spaced out.

Fires when: ROAS over 7 days above 1.1x the target, and on each of the last 3 days.
What to do: Raise the budget by 20%, at most once in 72 hours.
How the impact is estimated: opportunity = the extra spend at the current ROAS x 0.5, over 30 days
Platform: Meta
Severity: medium
Looks back: 7 days
Default thresholds (a workspace can change them): cooldown_hours: 72
damping: 0.5
min_conversions: 10
over_x: 1.1
raise_pct: 20
stable_days: 3
Stays silent below: min_conversions in 7 days
a stated target_roas
Autopilot: Never applied automatically.