Audit checks / M-BUD-02
ROAS under target
Two windows agreeing is what separates a trend from a bad weekend. Cutting the budget frees money for ad sets at target while you find out why this one is not.
- Fires when
- ROAS over both 3 and 7 days under the target.
- What to do
- Lower the budget by 20%.
- How the impact is estimated
- waste = (target ROAS - ROAS) / target ROAS x spend, over 7 days, normalized to 30
- Platform
- Meta
- Severity
- high
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- cut_pct: 20
- spend_x_cpa: 2
- Stays silent below
- spend_x_cpa x CPA_t in 7 days
- a stated target_roas
- Autopilot
- Eligible, at level 3 and within your guardrails.