Audit checks / M-CPM-01
CPM and CPC doubled
Both doubling at once points at the auction or the audience rather than the creative: a competitor arrived, an audience shrank, or a seasonal peak began.
- Fires when
- A campaign's CPM and CPC on the last complete day are both at least 2.0x its previous 7 days.
- What to do
- Alert.
- How the impact is estimated
- risk = the day's spend above what the same clicks cost at the base CPC, normalized to 30 days if it continued
- Platform
- Meta
- Severity
- medium
- Looks back
- 8 days
- Default thresholds (a workspace can change them)
- base_days: 7
- min_impressions: 1000
- over_x: 2
- Stays silent below
- min_impressions on the day
- Autopilot
- Never applied automatically.