Audit checks / M-CRE-01
Ad set with a thin mix of formats
Reels and Stories want vertical video, and a square image cropped into them shows it. Without those formats an ad set cannot fill the placements that are often its cheapest.
- Fires when
- A live ad set with spend has no 9:16 creative, no video, or fewer than 3 formats.
- What to do
- New formats.
- How the impact is estimated
- Not quantified: which placements a missing format would open depends on the account.
- Platform
- Meta
- Severity
- low
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- min_formats: 3
- Autopilot
- Never applied automatically.