Audit checks / M-LRN-01
Most spend is stuck in Learning Limited
An ad set needs about 50 optimization events a week to leave the learning phase. Spreading a budget over too many ad sets means none of them gets there.
- Fires when
- More than 50% of the last 7 days' spend went to ad sets that are Learning Limited.
- What to do
- Consolidate ad sets.
- How the impact is estimated
- risk = spend in those ad sets, normalized to 30 days: they are not getting the events to stabilize
- Platform
- Meta
- Severity
- medium
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- share: 0.5
- Autopilot
- Never applied automatically.