Audit checks / M-PLC-01
Audience Network eats budget at low return
Audience Network inventory is cheap and often far less valuable. On automatic placements it can quietly take a real share of budget at a fraction of the return.
- Fires when
- Audience Network takes more than 10% of a campaign's spend at less than 50% of its average ROAS.
- What to do
- Exclude the placement.
- How the impact is estimated
- waste = Audience Network spend x (1 - its ROAS / the campaign's ROAS), over 30 days
- Platform
- Meta
- Severity
- medium
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- placement: audience_network
- roas_share: 0.5
- share: 0.1
- Autopilot
- Never applied automatically.