Disapproved ad

A disapproved ad stops delivering and repeated strikes can restrict the whole account. Meta's review feedback says what to change.

Fires when: A live ad is disapproved or has policy issues.
What to do: Alert, with what to fix.
How the impact is estimated: risk = the ad's 30-day spend, where it has any; a disapproved ad's demand does not show in reports
Platform: Meta
Severity: high
Looks back: 30 days
Autopilot: Never applied automatically.