Audit checks / M-TRK-01
Pixel stopped receiving events
Meta's delivery system learns from pixel and Conversions API events. When they stop, it keeps spending and optimizes toward nothing, and the drop shows up in results days later.
- Fires when
- A pixel or dataset has received no event for more than 48 hours while the account spent in the last 7 days.
- What to do
- Critical alert: tracking is probably broken.
- How the impact is estimated
- risk = the account's spend over 7 days, normalized to 30, optimizing on a signal that has stopped
- Platform
- Meta
- Severity
- critical
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- hours: 48
- recent_days: 30
- Autopilot
- Never applied automatically.