Audit checks / M-WST-01
Ad wasting money
Meta shifts budget between ads inside an ad set, and it is not always right. An ad that takes a large share of spend and returns nothing is the first thing to cut.
- Fires when
- An ad in the top 50% of spend spent at least 2.0x CPA_t with no results in 14 days.
- What to do
- Pause the ad.
- How the impact is estimated
- waste = the ad's spend with no results over 14 days, normalized to 30
- Platform
- Meta
- Severity
- high
- Looks back
- 14 days
- Default thresholds (a workspace can change them)
- days: 14
- spend_x_cpa: 2
- top_share: 0.5
- Autopilot
- Eligible, at level 3 and within your guardrails.