Audit checks / M-WST-02
Ad set wasting money
A whole ad set with no results for a week after spending several times the target is not a creative problem. The audience or the offer is wrong for it.
- Fires when
- An ad set spent more than 2.0x CPA_t with no results in 7 days.
- What to do
- Pause the ad set.
- How the impact is estimated
- waste = the ad set's spend with no results over 7 days, normalized to 30
- Platform
- Meta
- Severity
- high
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- days: 7
- spend_x_cpa: 2
- Autopilot
- Never applied automatically.