Audit checks / MS-BUD-02
Microsoft stopped a campaign for its budget
Microsoft pauses a campaign on its own when a budget it runs under is used up -- a monthly or lifetime limit, or the account's insertion order. Nobody paused it, so nobody may notice.
- Fires when
- A campaign Microsoft shows as BudgetPaused that spent in the last 7 days.
- What to do
- Alert: the campaign does not serve until its budget, or the account's, is raised or renewed.
- How the impact is estimated
- risk = the campaign's spend over 7 days, normalized to 30: what it no longer buys
- Platform
- Microsoft Advertising
- Severity
- high
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- days: 7
- Autopilot
- Never applied automatically.